Culture Matters BRand Strategy

Culture Matters is a movement with SAP (ECS) designed to promote those values ad behaviors the employees find most valuable. In my role as a communications intern, I was asked to design a brand strategy for the department. 

Culture Matters

I was additionally tasked with creating a plan for all changes made to the movement's web page.

Culture Matters Web design

Culture Matters branding Guide

After creating goals for what Culture Matters' branding would look like as a whole, I set out to create guidelines for future designers