Culture Matters BRand Strategy
Culture Matters is a movement with SAP (ECS) designed to promote those values ad behaviors the employees find most valuable. In my role as a communications intern, I was asked to design a brand strategy for the department.
I was additionally tasked with creating a plan for all changes made to the movement's web page.
Culture Matters Web design
Culture Matters branding Guide
After creating goals for what Culture Matters' branding would look like as a whole, I set out to create guidelines for future designers