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12 days of giveaways
We also used our platform to drive community engagement with the student publication in the pandemic- running a 12 days of spoke giveaways with a twist- all the prizes were for gift cards in small businesses in the area, in order to support our advertisers as well as form connections with new ones!
During this promotion we started a spoke TikTok account, with some of our posts amassing upwards of 1000 views. Additionally we ran alumni podcasts, asked editors emeritus to tell us how their time on the Spoke impacted them and ran scavenger hunts in our archives.
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